Lady M is a high quality pastry and life style brand founded in New York City, with boutique cafés in many North American and Asian cities.
To celebrate 2019 Children's Day, we created a "让我们一起变小" campaign for Lady M China, and told a "current self" vs. "younger self" story through a set of photography works, showing how a young woman is behaving in every way differently from a little girl, and how the little girl is more curious, eager to try new things and not bound to social constrains. The campaign encourages all young ladies to become “more little” (younger) and more free.
The campaign was released during 2019 Children’s Day season via brand’s digital channels and WeChat Moments Advertising (微信朋友圈广告) throughout China.
To celebrate 2019 Children's Day, we created a "让我们一起变小" campaign for Lady M China, and told a "current self" vs. "younger self" story through a set of photography works, showing how a young woman is behaving in every way differently from a little girl, and how the little girl is more curious, eager to try new things and not bound to social constrains. The campaign encourages all young ladies to become “more little” (younger) and more free.
The campaign was released during 2019 Children’s Day season via brand’s digital channels and WeChat Moments Advertising (微信朋友圈广告) throughout China.
