CKGSB "Cheung Kong Graduate School of Business" 长江商学院, in an independent educational institution in China, established in November 2002. It has become the choice for China’s business elite and, increasingly, for global leaders.
China in Transition: 10 Case Studies of Chinese Companies Breaking the Mold is a book launched by CKGSB in September 2019. The book explores how private Chinese companies have changed to sustain growth and even serve as a roadmap for companies elsewhere looking to adapt to the interconnected new economy.
BOOK COVER DESIGN
The outer dust jacket design explores the possibilities of a visual representation of “transition” using typography design. In the design the transition is represented by the shift of typeface gradience, that extends beyond the edge of the book.
The inner image wrap design is a matrix of carefully positioned dots, that combines the idea of "transition" and the diamond-shape supporting graphics from the school. The book is being sold on Amazon in North America and world wide.
China in Transition: 10 Case Studies of Chinese Companies Breaking the Mold is a book launched by CKGSB in September 2019. The book explores how private Chinese companies have changed to sustain growth and even serve as a roadmap for companies elsewhere looking to adapt to the interconnected new economy.
BOOK COVER DESIGN
The outer dust jacket design explores the possibilities of a visual representation of “transition” using typography design. In the design the transition is represented by the shift of typeface gradience, that extends beyond the edge of the book.
The inner image wrap design is a matrix of carefully positioned dots, that combines the idea of "transition" and the diamond-shape supporting graphics from the school. The book is being sold on Amazon in North America and world wide.
BOOK LAUNCH KEY VISUAL
To support the launch of the book on Sep 24, 2019 in Shanghai, I created a key visual specially for the event and applied it to a range of visual assets, including roll-ups, backdrop, signage and digital WeChat postings.
BOOK LAUNCH KEY VISUAL
To support the launch of the book on Sep 24, 2019 in Shanghai, I created a key visual specially for the event and applied it to a range of visual assets, including roll-ups, backdrop, signage and digital WeChat postings.
WECHAT EDITORIAL COLUMN
ICON DESIGN
On CKGSB's WeChat Official Account, there is a weekly column called "Case Capsule." I designed the icon for the column that is used on the header for each publication.
WECHAT EDITORIAL COLUMN
ICON DESIGN
On CKGSB's WeChat Official Account, there is a weekly column called "Case Capsule." I designed the icon for the column that is used on the header for each publication.
